HubSpot Plans Explained for Trades and Small Shops

No affiliate links. Plans and prices: HubSpot pricing (check on decision day).

How HubSpot is organized

HubSpot sells "hubs" (e.g. Marketing, Sales, Service, Content) plus a shared CRM, in tiers from free upward. Its pricing page lists each tier's features and seat prices.

Questions to answer before upgrading

• Do you need automation? Automatic follow-up emails after an estimate are usually where small shops first feel the free tier's limits.
• How many people log in? Paid tiers are generally priced per seat — count real users.
• Are you marketing or just tracking? If you don't send newsletters or run campaigns, a Sales-focused tier may be all you'd consider.

Our rule of thumb

Write down the one task you're doing by hand every week that software could do. Find the cheapest tier that does it. Ignore the rest of the feature list.